https://www.vanessatorres.com/blog daily 0.75 2022-05-06 https://www.vanessatorres.com/blog/blog-post-title-one-8dsfe monthly 0.5 2020-05-19 https://www.vanessatorres.com/blog/blog-post-title-two-4wszl monthly 0.5 2020-05-19 https://www.vanessatorres.com/blog/blog-post-title-three-c646b monthly 0.5 2020-05-19 https://www.vanessatorres.com/blog/blog-post-title-four-g9l3d monthly 0.5 2020-05-19 https://www.vanessatorres.com/home daily 1.0 2025-04-06 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/cd682f06-f666-4ebb-adf3-04db63baa2fa/2022VanessabyOdette-16.jpg Home - Creating powerful user experiences for enterprise companies since 2018. As a UX writer and content strategist, I lead with strategic vision, empathy for my users, and clearly defined business goals to create high-visibility/high-impact products and experiences. I’d spent two decades writing - as a journalist, copywriter, editor, team lead, and author - before finding my way to user experience. I pride myself on building trusted relationships, influencing cross-functional teams, and bringing clarity to complex problems. I’m a collaborative and flexible communicator who thrives in fast-paced environments and enjoys working across diverse teams and cultures. I’m passionate about creating content that feels inclusive, effortless, and real. 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Strategy is my strength. As a former journalist my creative process has always been grounded in thoughtful questioning and empathetic energy. As a content designer that approach has remained my north star. It’s allowed me to create, influence, and launch online products that deliver meaningful impact - on customer satisfaction, business goals and market share. https://www.vanessatorres.com/copywriting daily 0.75 2024-03-06 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/8dadbe75-a73e-4001-b18f-84be269652df/Vanessa+Torres+client%2C+Virgin+Voyages Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/c4dd97cd-ffd4-4b55-8d3a-7b3bc8b1506e/ad1.jpeg Copywriting Silversea, Open up to the World (Ad) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/93521735-d6aa-4da5-8c83-00b8bf2d6ea4/ad3.png Copywriting Virgin Voyages, It's On Us (Ad) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/1a08a5ec-8203-4608-a5a1-21e48a0cef31/flyer-silversea-door-to-door.png Copywriting Silversea, Now All Inclusive Begins from your Doorstep (Door-to-Door Campaign) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/c741df41-5e2a-4033-9630-dd4908ca60f9/flyer-silversea-Authentic-Beauty.png Copywriting Silversea, Behold Authentic Beauty (Direct Mail/American Express) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/583dfb37-d430-49e4-aa9e-1f04ec293c0d/virgin-voyages-circles-email.png Copywriting Virgin Voyages Circles (Email) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/39cb574a-25f4-4c2c-9f80-ae87c3bc8e37/ad-virgin-voyages-ship-happens.png Copywriting Virgin Voyages, Let's Make Ship Happen (B2B) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/50260207-df89-4bf2-8862-b8c6e960dedc/DM-virgin-voyages-charcuterie.png Copywriting Virgin Voyages, The Charcuterie Challenge (Email) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/9b3d891e-8831-4cf4-a880-ec2841370f56/DM-virgin-voyages-ahoy.png Copywriting Virgin Voyages, Sailor App (Email) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/fdcb339b-328c-4378-8a37-41cf9741ae2b/Explore.png Copywriting Silversea's Explore Newsletter https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/627177d3-5847-4be2-9323-e9740985271f/ad2.jpeg Copywriting Silversea, Designed for the Galapagos. Created for your clients (Ad) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/b9ca0449-102f-4a80-b9c4-8d76a542bc9d/Ad-Amadeus-all-about-you.png Copywriting Amadeus Learning Universe Infographic, All About You (Ad) https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/7eb00ce7-ad53-44ac-aade-6c83a8118125/ad-virgin-voyages-circle.png Copywriting Virgin Voyages, Circles (Ad) https://www.vanessatorres.com/testimonials-partial-logo daily 0.75 2022-05-10 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/31f0c5a8-8bdf-47a2-a66c-df896d7f09b1/Vanessa+Torres+testimonial+from+Silversea Testimonials Partial Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/6d1f4d8c-6761-4158-a96e-8d97faa59085/Testimonial+for+Vanessa+Torres+from+Virgin+Voyages Testimonials Partial Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/c621f159-56ca-4d57-854f-e3762bf4f062/Testimonial+for+Vanessa+Torres+from+Rewiring+Minds Testimonials Partial Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/fe2e3e7c-b52a-4545-a9f9-e023df648a19/Vanessa+Torres%2C+testimonials+from+Dell+Technologies Testimonials Partial Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessatorres.com/education daily 0.75 2025-04-15 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/a1543258-dff1-429e-bc27-9b7191d217e8/Sam%27s+Club+Certificate+of+Recognition+for+Membership+Microcopy Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessatorres.com/about-option-2 daily 0.75 2022-04-27 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/969fe07d-5941-4685-b065-b962be285ba6/vanessa2.jpg About 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessatorres.com/ux-case-studies daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/e08c418f-67c9-4f06-938d-127ecba73729/case-study-dell2.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/5cd87f12-8b05-4895-a56f-7f2214d9f16a/Amadeus+Cytric.png UX https://www.vanessatorres.com/testimonials daily 0.75 2024-03-06 https://images.squarespace-cdn.com/content/v1/626540b5dc35f7709dbf5ad8/21f82531-11a1-4c6c-b621-ac12d091e1b2/2022VanessabyOdette-6.jpg Testimonials “Vanessa has the innate ability to simultaneously step into the shoes of the user and the client, finding that perfect middle ground when the two sides aren’t always congruent. Highly skilled at both writing and strategy, I think her real superpower lies in the questions she asks and the relationships she builds. She helps others articulate their needs even when they aren’t sure what they want, and sometimes that’s half the battle. To watch a content designer reverse-engineer a process by identifying the ideal solution and then figuring out how to get there, is a thing of beauty. From a high-level perspective to the content that gets the desired results, Vanessa is an accomplished designer who brings a grounded and patient approach to all she does. She’s one of the most talented people I’ve ever worked with, without question.” — Kristin Sheppard Senior Content Designer, Dell Technologies